The pre-internet era—a time when ‘retail technology‘ and ‘customer experience‘ meant little more than store cards, tannoy announcements and having retail assistance tap you on the shoulder.
How far we’ve come. Today, the retail stars are aligning.
Brands and vendors are bringing new constellations of smarter, faster, more integrated store processes, assets and innovations that render for retailers a higher definition picture of real-time and over-time store performance while delivering for customers more elevated, ‘self-assisted‘ experiences that are remembered for the right reasons.
With EuroShop 2020 set to bring yet more colour and credibility to the high-tech future big retail is imagining right now, it’s worth earmarking the following talks and presentations from of some of the foremost speakers in our space.
Here are our top picks of top talks to catch art EuroShop 2020.
From The ‘Retail Technology’ Stage
How Automation in Retail Creates Meaningful Customer and Employee Experiences
“The AI Revolution: Don’t Panic – AI is not here to replace us, but it can improve your customer’s experience while saving you time, money, and stress. Learn how to harness the power of automation to implement retail store solutions that work for both your employees and your customers.”
EuroShop: “How Automation in Retail Creates a Meaningful Customer and Employee Experiences”
Presenter
Björn Weber, DLG TestService, Senior Consultant Digital Services.
Speaker
Florian Zimmermann Crane Payment Innovations, Director Business Development Pay Station.
Where? Hall 6 I Stall 61 See Site Plan
Event language: English with dubbing in German.
Use Retail Equipment Data to Increase Customer Satisfaction and Revenue
“Data has become one of the world’s most valuable resources, and the retailers who manage to process and utilize it to the advantage of their customers will move ahead of the competition. Access to data from APIs through partnerships and third party vendors are becoming increasingly available, making it easier than ever to take advantage of this data to create value for both yourself and your customers.”
EuroShop: “Use retail equipment data to increase customer satisfaction and revenue”
Presenter
Björn Weber, DLG TestService, Senior Consultant Digital Services.
Speakers
Steve Mellbye-Stølen, TOMRA Collections Solutions, Product Manager SaaS & Applications.
Where? Hall 6 I Stall 61 See Site Plan
Event language: English with dubbing in German.
Making Unintelligent Spaces Intelligent – Computer Vision Enhances and Aides the Retail Experience
“Customers are looking for a frictionless retail experience—they want to discover a product, learn about it and make a purchase decision with as little resistance as possible (often without salesperson interaction). With a smartphone in their pocket, a customer can learn more details about a product, often faster, on their own than when talking to an employee. What if your retail space was as smart as a phone without the device? Using computer vision, any surface can be easily converted into an intelligent sales device with no need for direct power supply, no infrastructure that is susceptible to maintenance problems through heavy use, no need for RFID or beacon technology.”
EuroShop: “Making Unintelligent Spaces Intelligent – Computer Vision Enhances and Aides the Retail Experience.”
Presenter
Björn Weber, DLG TestService, Senior Consultant Digital Services.
Speakers
Skip Howard, Spacee and Demming CEO.
Where? Hall 6 I Stall 61 See Site Plan
Event language: English with dubbing in German.
From the ‘Store Design’ Stage
Retail isn’t dead – Innovative Strategies for Brick and Mortar Retail Success
“E-commerce has had a massive impact on how customers shop. As a result, consumers have transferred their expectations to physical retail stores. Against this background, online trading is not only a competitor and challenge; it has also inspired and innovated the brick-and-mortar retail business.
Matthias Spanke presents 10 innovative strategies with which retailers are and in the future will be successful in our digitized era. These include the latest in-store technologies, methods for developing innovative brand experiences, sustainability as a physical retail strategy, and clever adaptations of the advantages of online shopping.”
Euroshop: Retail isn’t dead – Innovative Strategies for Brick and Mortar Retail Success
Speakers
Matthias Spanke, BIG IDEAS Visual Merchandising Inc, CEO.
Where? Design Stage Hall 11 See Site Plan
Event language: English with dubbing in German.
Creating a transformational new store concept
“Schuh are a leading UK footwear retailer with over 130 stores and selling over 80 brands. After working together for 20 years, Briggs Hillier have created the transformational new Schuh store concept. With a laser focus on the primary youth consumer, the environment is a nimble and vibrant canvas for brands that captures the individualism of Schuh.
Adrian Briggs, Creative Director at Briggs Hillier and Scott Renton, Head of Store Development at Schuh, will demonstrate how the fundamental principles of flexibility not only allow for instant reaction to market trends, but ensure the concept is highly commercial for roll-out and truly enables a dynamic store of the future.”
EuroShop: Creating a Transformational New Store Concept
Speakers
Adrian Briggs, Briggs Hillier, Creative Director.
Scott Renton, Schuh, Head of Store
Where? Design Stage Hall 11 See Site Plan
Event language: English with dubbing in German.
Moments Defining the Future of Retail…
For retailers keen to stay tuned into the frontline innovations driving operational and digital transformations, these eye-opening presentations (and others) will set the tone for how the ‘future of retail’ that’s so talked about, will take shape. With these bright industry minds bringing bright customer-centric innovations now viable at scale, big retail is producing big solutions to the critical questions being asked.
From VoCoVo’s perspective, it’s clear to see that smart collaborations and strategic partnerships will put brands and vendors on the front toward enabling a smooth transition through a period of rapid change and tricky challenges.
The opportunities in the chaos will be found at events like EuroShop 2020 and will be defined by these, and other industry voices passionate about the difficult, but necessary changes ahead.
Find out how VoCoVo fits into the ‘future of retail’…
Book some time with us and let’s talk about bringing some of the above thinking into your store strategy.
[Cover photo: Messe Düsseldorf / tillmann]